Zara kids is a world leader in kids fast fashion. Textile giant Inditex owns the company and Zara is it’s flagship brand. (This post contains Affiliate links)
Kids Fashion-Zara Kids: What is the store Zara?
Zara SA (Spanish: [ˈθaɾa]) is a Spanish apparel retailer based in Arteixo (A Coruña) in Galicia Spain. The company specializes in fast fashion. Products include clothing, accessories, shoes, swimwear, beauty, and perfumes.
It is the largest company in the Inditex group, the world’s largest apparel retailer. As of 2017 zara manages up to 20 clothing collections a year.
Kids Fashion-Zara Kids: Zara Fun Facts
The company Zara, begun in Spain in 1975. It’s ownership of it’s supply-chain steps allows for more rapid product turnover. Therefore Zara can design a product and have it sold in stores a month later.
Zara boasts 2,200 stores in 96 countries. It currently has 87 stores open in the United States. With a majority of its locations worldwide in Spain. Where there are 563 locations (including Zara Kids and Zara Home).
The brand Zara offers a higher number of available products than its competitors at over 10,000 pieces per annum. Whereas, the average retailer manufactures and offers 2,000 to 4,000 different articles of clothing per year.
Therefore this unique strategy allows Zara to appeal to a broader number of customers with unique tastes.
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See also: Fashion Style: Kids Fashion
Kids Fashion-Zara Kids: Is Zara owned by H&M
- A Resounding No!! Zara is not owned by H&M.
- Textile giant Inditex owns Zara and Zara is it’s flagship brand.
It continues to grow over the years into one of the most recognizable brands in the fashion industry. This famous retailer is publicly traded, both in its native Sweden and in the United States. They are public in Sweden since 1974.
H&M expands considerably over the last few years. It has 4,968 stores open worldwide, as of early 2019. Which is more physical stores than Zara by far.
Therefore, infiltrates the U.S. market more aggressively and more prolific than Zara, with only 87 stores open in the US.
Reflecting the broader transition in the retail world from physical sales to a more eCommerce-based model.
H&M & COS
Despite popularity as a budget retailer, H&M also owns COS, which stands for Collection of Style. COS launched in 2007 as part of H&M group. Sells higher-end products at higher prices than H&M. Their seasonal collections have a modern, functional design aesthetic. Visist the COS website for more fresh styles.
H&M also owns seven other brands: Monki, Weekday, H&M Home, & Other Stories, Cheap Monday, Afound, and Arket.
Part of H&M’s strategy to boost sales is to offer customers featured products marketed as designer collaborations.
H&M Sales strategy
Partnering with valuable figures in the fashion world to offer these products within H&M locations boosts it’s own reputation.
And offers customers additional choices that are different in look and style from the mainstay designs of the company.
Is Zara expensive?
Zara is not expensive but it is not cheap either. Though during sales you can get really good stuff and very very low prices.
It provides high fashion luxury style items at a lot lower price. Although Zara in itself is not a luxury brand or considered high-end fashion
Is Zara high-end Luxury Brand?
Zara does not fall under the category of a high-end luxury brand. It’s what some would coin a “fashion brand”. Luxury brands traditionally produce limited exclusive items to control availability. And because scarcity drives prices up luxury and high-end brands tend to cost a lot more. Although high price is not a sure qualifier for high-end and luxury brands.
It creates fast fashion and keeps their quantities per style low for faster sketch pad to shelf turnaround
However, luxury and high-end brands are definitely not mass produced. Mass production of fast fashion is a characteristic trait of Zara unlike brands that fall in the luxury categories.
Kids Fashion-Zara Kids: Zara et Al
Zara is too mass-manufactured and too affordable to be considered a luxury high-end brand.
All the following brands are owned by Zara.
- Massimo Dutti.
- Zara Home.
What does TRF mean in Zara?
TFR is the abbreviation Zara uses for it’s younger line. The full name Trafaluc is just a name and does not mean anything.
Trafaluc line aims for a louder, bolder, trendier more daring style for juniors and teens who are not afraid to be different. This line allows them to steer away from the classic Zara style. An out of the box collection.
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Can you shop Zara online?
- Yes, you can now buy the latest Zara and Trafaluc pieces from the official website USA Zara online store and on amazon
USA Zara Online Store: The Products You Can Buy
Zara features a near limitless collection of Outwear Styles, including belted waistcoats, textured breast coats, suede trench coats, ruffled coats and more! You can buy coat for in almost any style or color imaginable! In the Jumpsuit Collection, there is an array of one-pieces suited for any occasion, including casual rompers for the beach to classy jumpsuit dresses for a night out. The opportunities are endless with ZARA’s immense fashion catalog.
Zara’s dress collection combines elegant and chic styles with a broad range of pastel colors. The Crossover Front dress has a flow unlike any other. Its elaborate layered design contrasts shades of off-white to create a beautiful angelic look. For a more summery fun style, the Long Printed dress pops with bright colors and creative patterns, ranging from flowers to stripes to polka dots.
Looking for the perfect top to complement your jeans, skirts or leggings? Zara’s tops aim for comfort and elegance. The silky texture and V-necks found in many Zara styles allow for casual yet classy looks. Their blouses break out from the solid colored tops and introduce floral designs and vibrant colors.
At Zara, you can also shop from a vast collection of skirts. Craft your own unique look with a mini denim skirt or a long tube skirt. Other fashionable skirts on offer include A-line skirts, printed skirts, and elastic waist skirts.